Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger against combing breakage on damaged hair vs. a non-conditioning shampoo. It’s no wonder it’s known as the “secret to lust-worthy locks.”
Hair type: Colored Hair
How to use: Apply to clean, damp hair. Leave on 2-5 minutes, then rinse. Style as usual. Or use it as a pre-shampoo treatment: apply to dry hair, leave on 2-5 minutes, then shampoo as usual.
Key ingredients:
- African Manketti Oil: A rich source of Vitamin E, nature’s well known environmental protection against fading.
- Keratin: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.
- Argan Oil: A powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.
- Smartrelease Technology: Joico's one-of-a-kind liposome delivery system packs a punch continuously releasing Rose Hip Oil, Arginine, and Keratin – to repair, strengthen and protect hair from the cumulative effects of daily styling.
Choose your perfect hair color look: from the deepest black to platinum blonde or - depending on how daring you want to be - a bright copper or fiery red. Explore products and brands for a custom solution.