Pravana - Purify & Revive
Regular price $19.99 Sale price $9.99 Save $10.00/
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Purify & Revive is a Lactic Acid-powered demineralizing collection to instantly cleanse hair. Hard water can dull, dry, and damage the hair, leading to unpredictable or less-than-optimal color results. Diminish hard water build-up in just 3 minutes with PRAVANAs Purify & Revive collection.
With PRAVANA's all-new Purify & Revive Collection, hair professionals now have a fast and effective way to diminish hard water & mineral build-up.
Key benefits:
- Preps for color services by diminishing and shielding the hair from hard water & mineral build-up.
- Takes just 3 minutes to penetrate.
- Reduces prep time by 95%.
Hair type: Colored Hair
How to use: Before color treatment, divide the hair into sections and spray evenly, making sure not to oversaturate. Comb through hair. Wait 3 minutes. Apply color.
Key ingredients:
- Binds to hard water & metals, converting them into conditioning agents that smooth and restore the hair cuticle
- Green Coffee Extract
- Keratin Proteins
- Silk Amino Acids