ColorProof - TruCurl Curl Perfecting Shampoo

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Cleanse and hydrate with the gentlest shampoo ever created for curls. Never disturbs hairs’ cuticle for remarkably frizz-free locks. Verbena, Basil & Tonka Essence

  • Delivers 96% color retention after 10 washes
  • Extra gentle cleansing without stripping color or disturbing the cuticle
  • Delivers weightless, concentrated hydration deep within without weighing curls down
  • Nourishes and enriches hair with vital nutrients essential for defrizzing, smoothing, and extreme shine
  • Provides full-spectrum color and heat protection

SULFATE FREE | PARABEN FREE | CRUELTY FREE | PABA FREE | GLUTEN FREE | MINERAL OIL FREE | KERATIN FREE | PHTHALATE FREE | CARCINOGEN FREE | VEGAN

Hair type: Curly Hair

How to use: Wet hair, lather, rinse.

Key ingredients: 

  • Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color 
  • Natural sugar cane holds essential curl structure without stripping
  • Abyssinian, camellia, and grapeseed oils nourish and enrich while smoothing and adding shine
  • Nutrient-rich seaweed for natural conditioning and fortifying
  • Advanced ColorLast System featuring: 
    • Chromaveil and Heliogenol for full-spectrum color protection
    • FlexShield Technology for heat protection
    • A superior blend of vegan proteins derived from potatoes and soy for strength and repair
    • Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom, and yarrow to nourish, balance, and protect

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