Formulated with the Strength Cure Asta Repair, this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturized hair. Plus, Pureology's exclusive AntiFade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones.
Hair type: Blonde Hair
How to use: Apply a quarter-sized amount of the purple shampoo to the scalp area of wet hair and lather. Wait 1-15 minutes, (see chart below). Rinse. Repeat if necessary. Follow with Strength Cure Best Blonde Conditioner. In case of contact with eyes, rinse them immediately.
Warm Blondes: Wait 1-3 minutes before rinsing
Neutral Blondes: Wait 3-5 minutes before rinsing
Cool Blondes: Wait 5-15 minutes before rinsing
Choose your perfect hair color look: from the deepest black to platinum blonde or - depending on how daring you want to be - a bright copper or fiery red. Explore products and brands for a custom solution.