Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell®.
This purple shampoo helps cool brassy tones in natural blonde and color-treated hair with a violet-tinted, color-enhancing formula while conditioning ingredients and extracts hydrate hair and intensify shine.
COLOR SAFE | GLUTEN FREE | PARABEN FREE | VEGAN
Hair type: Blonde Hair, Colored Hair
How to use: Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, use with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.
Choose your perfect hair color look: from the deepest black to platinum blonde or - depending on how daring you want to be - a bright copper or fiery red. Explore products and brands for a custom solution.